Retaining your customers is the key to growing your e-commerce store. If you’re losing existing customers, then you’ll need to be pulling in huge amounts of new customers to make up for the loss. You also have to work extra harder to maintain your current revenue in the process, and that just isn’t ideal for any business.
That’s why for today’s article, we’re going to give you some tips on how you can improve your e-commerce customer retention as recommended by the best digital marketing companies in Los Angeles:
Shopping Cart Abandonment
Online buyers can quickly get cold feet when making a purchase. Instead of losing the chance to sell the item to this user, you can send them an email as a reminder to recover the items in their cart. Shopify, for example, has a shopping cart abandonment email. If in case your website doesn’t have such a feature, you can instead use a subscriber popup to stop them from leaving the site all at once.
Retargeting
One of the most effective ways of retaining customers is by using retargeting. Through retargeting, you place a cookie in the visitor’s browser with the information about the products they are looking at. This allows you to show ads related to your products when they visit Google or Facebook.
Birthday Emails
Customers love it when they feel special, so try sending them birthday emails. Make it more special by sending a coupon code that gives them a percentage discount on your products. And don’t forget to make your email more personalized as well.
Run Giveaways
Everyone likes free stuff! But best of all, running giveaways works effectively in engaging customers and raising brand awareness. Your customers will love it, and they are likely to share posts about your giveaway on their social media accounts.
Repeat Buyer Discount
If you want to grow your list of repeating customers, giving your new customers a repeat buyer discount is the best way to do so. Give them a 5% or 10% off their next order to drive them to buy something from your website again.
Start a Loyalty Program
Many online users love the idea of a loyalty program, where they can earn points from their purchases, which they can eventually use as a sort of discount or payment. The loyalty program is also a great way to improve customer value and retention.
Engage in Social Media
Replying to your customer’s comments and posts can boost engagement and builds customer relationships. Remember that customers don’t like to be ignored, especially when they leave frustrated reviews about your product. Make sure to handle these situations professionally and always try to satisfy your customers until the very end.