Did you know that 78% of consumers use the internet to find information about local businesses more than once a week? Furthermore, 28% of all local searches end in a purchase. These statistics have encouraged businesses to start focusing their online marketing strategy to reach their local audiences, bringing many revenue opportunities for small businesses. If you own a business in Pasadena, here are seven marketing tips from the top marketing agency in Pasadena to optimize your website:
- Optimize the website’s homepage.
- Reassess your on-site optimization.
- Add your business information.
- Create local content and local pages on your website.
- Build links in local communities.
- Claim your Google Business Profile.
- Optimize website for mobile optimization.
1 – Optimize the website’s homepage.
If you want to rank your website on local search results in Pasadena, your website’s homepage should send local signals to Google. With this in mind, your homepage should clearly state who you are, what your business does, and where precisely in Pasadena you are located. You should also make sure that Google can understand these elements by optimizing your meta content, including meta title, meta description, and header title tags.
Other ways to optimize your website include adding visuals such as videos to engage online visitors to stay on the page. It is also better if you can add reviews from your customers, as this can add credibility to your business and help increase the trust of your visitors.
2 – Reassess your on-site optimization.
On-site optimization refers to the SEO strategy of checking, reassessing, and updating your website’s back-end data so that search engines like Google can easily crawl its information. This includes updating your meta-data, adding schema and working on the site’s link structure, and improving its user experience.
By making these improvements, Google and other search engines will be able to properly index your website and show your information on relevant search queries. You can also improve your website’s current local rankings by doing on-site optimization.
3 – Add your business information.
For Google to show your website to users in Pasadena, your website needs to show where you are located. This means putting your business information on every page. You can easily do this by adding it to your website’s footer or the bottom part of your website. Your business information should include your business address, phone number, local number, and a contact email address.
By doing so, you can be sure that whatever page may appear on the local search results, Google will be able to crawl your local information. Search users will also be able to see that your business is located in their local area.
4 – Create local content and local pages on your website.
Most marketers make the mistake of writing about broad topics as they can appeal to an extensive range of audiences. However, if you want your brand to appear to users in Pasadena, you have to write content with local intent. Doing so will send a signal to Google that your website and brand are relevant to the targeted geographical location, increasing your chances of being found more easily by customers in Pasadena.
When writing local content, make sure to deliver the information your target audience is looking for. You can check this guide on “How to Write Local Content for Local Search Marketing” that we published last week.
5 – Build links in local communities.
The rule of link building is to find websites with high domain authority relevant to your industry. When it comes to local SEO optimization, you also need to consider the business or brand’s geographical location. For shops in Pasadena, you need to find industry-related websites within the same area and talk to them about your intention to build links.
It will also help if you can join local business communities as well as events and groups that can build your network. For example, the Chamber of Commerce sends a good location signal to Google about where your business is located. Plus, it has a good authority score which helps with your brand.
6 – Claim your Google Business Profile.
Google Business Profile, formerly Google My Business, is Google’s own business listing platform which shows on its Search Network and Maps. In its own right, Google Business Profile is one of the ranking factors Google considers in local search results. This is why you must set up or claim your business’ Google Business Profile. It’s free and easy, and it will help your brand show on local search results once you have filled in your basic information.
If you want to know how to optimize your Google Business Profile, we published a previous guide on “How Businesses in Pasadena Should Optimize Google Business Profile.”
7 – Optimize website for mobile optimization.
According to statistical reports, 30% of all mobile searches are location-related. It was also found that 97% of users search online to find local businesses. This is why local SEO and mobile optimization for your website work hand-in-hand. Since most local consumers use their mobile phones to search for local businesses, your website needs to be responsive to mobile devices so that it will appear on Google search results.
To start optimizing your website for mobile devices, use Google’s Mobile-Friendly Test tool. It will give you a complete report to pinpoint elements on your website that are not mobile-optimized. It will also list suggestions and recommendations on how to make your website mobile-friendly.
***
If you need any help optimizing your website for local search, we at Cybertegic can help you. We have a team of SEO experts knowledgeable in local SEO and can help rank your website on top of Google’s local search results. You can schedule a free business consultation by visiting our website.
