It is believed that for every dollar you spend on email marketing, the average ROI you can get is up to 42 dollars. Email marketing is so effective that nearly nine out of every ten marketers use it as a way to distribute their content organically, according to a report published by the Content Marketing Institute in 2020.
To start your email marketing strategy, the first thing you need to do is to build your email newsletter list. Here are five tips on how to quickly develop your email newsletter letter list in 2022 from the top digital marketing company in Los Angeles, Cybertegic:
1 – Create an easy-to-sign-up newsletter form.
According to a study by Microsoft, a user’s attention span has dropped to eight seconds, which means you need to create an easy-to-fill-out newsletter sign-up form. Use a maximum of four fields and add a clear, straightforward CTA.
Add the newsletter form on your website where users can quickly notice it. Don’t forget to use contrasting colors so customers can spot them within a couple of seconds upon browsing your web page.
2 – Offer a tempting bribe.
The best way for users to sign up on your newsletter form is to offer freebies or discounts. Highlight the benefits so your customers can’t refuse them. The offer can either be exclusive access to a closed community or discounted price on select items.
3 – Use emotional triggers.
Another tip that can push website visitors to sign up on your newsletter form is to add emotional triggers. Here are five examples of emotional triggers you can use:
- Authority – Your content should speak with authority and expertise.
- Likeability – Deliver content with relatable messages to your target customers.
- Scarcity – Offer something that adds urgency for your customers, such as a limited promo.
- Social Proof – You can use reviews and case studies from your clients to show your expertise.
- Trust – The first step to developing strong relationships with your prospects is to build trust by showing your brand’s credibility.
4 – Create a custom-built landing page.
Creating a custom landing page will help capture emails and build your email newsletter list. A custom landing page allows you to add elements that can help you get a prospect’s contact info, like using valuable imagery. Use images to make your readers feel connected with the purpose of your newsletter. Portray the value and, as mentioned earlier, ignite readers’ emotions by using real pictures, which will then build trust.
5 – Use reviews, testimonials, and other social proofs.
Social proof is when people look for reviews, recommendations, and ways others have used a specific product before making their purchase decision. Before, the effective way to encourage consumers was to have celebrities endorse your product or service. But that’s long gone now, as reviews and testimonials are now more powerful than endorsers. Consider showing the subscription pop-up on the reviews page or section to prompt website visitors to action.
