Now that even magazine publishers are getting a piece of the ecommerce pie, more and more ecommerce websites are coming into the mix. Because of this, the competition gets stiffer as corporations and online stores compete for online shoppers. The challenge for an ecommerce web designer now is how to impress visitors in the shortest amount of time possible.
Matt Winn, Volusion’s Social Media Manager, names six elements that could help an ecommerce web designer impress customers in just three seconds or less. These web elements can, as Matt puts it, make or break a customer’s impressions and this is important if you want to boost online sales.
First, it is important that your page loads quickly. Online shoppers have a lot of websites to choose from and if it takes around 5-10 seconds for a single page to load, then it is most likely that they will never come back to your site again.
Colors are likewise important if you want to impress customers. Red, for instance, symbolize passion and intensity whereas white is a symbol of purity and trustworthiness. Winn suggests using the psychology of colors to make a subtle first impression.
One image that summarizes your whole brand is your logo so for an ecommerce website designer, this is very important. The logo should represent your brand because consumers will quickly associate this particular image with your products, services, and company as a whole.
Simplicity is another web element that can easily appeal to online shoppers. No one likes a cluttered desk and the same goes for ecommerce websites. Too many images and advertising copy above the fold is just too much for a visitor to take in. It is confusing and distracting and they might not even end up buying anything from your website.
In line with this, Winn suggests making a slideshow with multiple messages. This way, there is a focal point which will attract the attention of your visitors. And finally, make sure that all elements in your website work perfectly together. The web elements found in your website should result to a truly stand-out website.
First impressions are very important especially for first-time consumers. In the ecommerce industry, making a good first impression can lead to conversions.
