For all clients, the main goal of a search engine optimization company is to make sure that the client’s website is optimized for search engines both offsite and onsite. This means laying the foundation of a website’s onsite SEO and then building hundreds and thousands of links that lead back to that specific page. That is how link-building works, which is a critical component of search engine optimization.
However, that may just change as Google, the industry’s most influential search engine, has just recently implemented three changes that could very well affect the very core of search engine optimization.
The first and most important change, according to Kim Castleberry of Just-Ask-Kim.com, is the “shift towards a ‘machine based learning’ model. This change will be employing better calculations and it also takes into account social signals, which the recent buzz on social SEO has been all about. It can be adjusted often and it also considers the overall visitor experience.
The second change includes focus on the authorship. This entails verifying people as authors of blog posts and web content. In case you haven’t noticed, search results in Google now display the author of the post as well as the author’s image. The changes in search results will both affect organic and Google+ results, making the set-up of a Google+ page really important at this point.
Finally, Google will be introducing the “Schema” markup, a new search engine standard that helps identify a page’s individual elements and enables a user to search more explicitly.
According to Castleberry, these changes will give websites with great content, easy navigation, fast loads, and no broken links the chance to compete with the bigger fish out there – even with less links and keywording. Simply put, it now emphasis quality over quantity. Finally!
This makes audience engagement and social media agency participation really crucial in any search engine optimization campaign. Passion and dedication now become factors in ranking high in Google’s SERPs. In summary, a search engine optimization company should now focus on giving a genuine user experience without sacrificing quality content for websites to really get that top spot in Google’s SERPs.
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