Google had rolled out a new update for Google Ads called lead form ad extension. It was designed to attract customers by allowing them to fill out a lead form and ask for a special price right in the search page results.
According to Google, the lead form ad extension was created to capture potential customers that are searching for your company, products, or services. It gives fast and mobile-optimized experience gives users easier experience, eliminating the extra step of navigation to your mobile site lead form.
Before rolling out the new extension, Google rolled out beta testing for it. One advertiser claimed that they attained a 20% higher closing rate for sales leads after implementing the lead extension forms in their ads.
Using the lead ad extension form, advertisers can customize the form and put their own title and description. They can also indicate which information they want to ask for their potential customers, starting with the name, email, phone number, and postcode. Advertisers can also design the form and place their own background image for the form to have a unique look. They can also customize the message that appears on the form after the customers submit their information.
Advertisers have the option to deliver on their call-to-action in the form of a website link or direct download. Plus, according to the Google Ads support page, the lead extension can also be integrated into an advertiser’s CRM.
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