When visitors go to your website, you want them to do something either buy your products, call your phone, or subscribe to your newsletter. To make this possible, you need to create a powerful and compelling call-to-action button.
Here are 8 tips for creating a call-to-action that actually works:
Tip #1
Make the call-to-action easy to for your online visitors to spot on. Don’t mix it in with other texts or pictures. Make sure that it stands out from the rest.
Tip #2
Be clear and concise with your language. It is advisable to use vivid language, especially imperative verb forms, words that command the users to take action.
Tip #3
Place your call-to-action button at an appropriate reading level for your audience. You apply the rule of thirds when designing your banner and placing your call-to-action.
Tip #4
Call-to-action must encourage online visitors to take action immediately. That’s why you must prioritize the use of verbs, and avoid using adjectives as much as possible.
Tip #5
Another tip from the best digital marketing company in Los Angeles is to include trigger words in your CTA. These trigger words refer to should persuade visitors to take action.
Tip #6
To make the CTA convert, you should make it easy for your visitors to complete the action. The landing page for the CTA should have no more than two steps.
Tip #7
Create a sense of urgency when creating your CTA to encourage your visitors to immediately take action. For example, you can include a limited-time offer if visitors click your CTA.
Tip #8
Consider giving a small reward for users who will click your CTA. You can either give them a small discount or freebie if they go through your CTA.
