A blog is a great way to increase brand awareness and let search users know about the products or services you sell. But did you know that you should also optimize your blog just like your website? This way, your blog posts will show on Google SERP when potential customers search for information related to your product or service.
Here are on-page optimization tips to improve your blog site’s traffic and conversion from the trusted digital marketing company in Los Angeles:
- Page Title
Make sure to keep your page title relevant. Keep the characters from 55 to 60 characters. This is the most important element of your on-page content. Make it engaging enough that search users will click when they see your page title.
- Meta Description
Your blog’s meta description should compel search users to click through your blog and read the rest of your content. One way to do this is to let them know head-on that your content has the information they are looking for.
- URL
Your blog post URL should describe its content to the audience and search engines. It needs to be accurate and be relevant to your page. On top of that, there should be no spelling errors, especially with the keyword you’re working on.
- Keywords
Use keywords that are relevant to your content. Add these keywords naturally throughout your article, but use different keyword variations you’re working on. Using the same keyword too much on your content can mark your blog post as spam.
- H1 Tags
H1 tags are the highest level of header you can use in a blog post or website content. This is why it must show what the page is all about. Search engine bots also use H1 tags to know what the content is all about and whether it is worth showing on the page result of a related query.
- Images
Choose the compelling and relevant images for your content. Using only textual content can bore search users, so it’s important to add visual elements to your blog post. You can also try adding videos since this can help make the user stay longer on your page.
- Internal Linking
Hyperlink previous blog posts related to the content you’re posting. This can help improve your blog’s bounce rate, and it makes users stay longer through your blog site. Just make sure that the articles you’re linking internally are relevant to each other.
- Schema
Make sure to add schema elements to your blog post. You can use apps or plugins to apply these schema elements to your blog site. These elements are important because Google uses the schema to understand what your blog site and content are all about.