Ever wonder how Google picks websites that show on top of their search result pages? If yes, then you have stumbled upon the perfect article. Today, we’re going to discuss some of the factors that Google uses in determining what websites should be placed on top of their search result pages.
Here are several SEO factors that contribute to ranking as summarized by the best digital marketing company in Pasadena:
Search Engine Friendly URLs
Search engine friendly URL refers to a website URL that is optimized. This includes URLs that have keywords and are relevant to the page.
Site Structure
Site structure includes your website’s overall design, such as its mobile-responsiveness, navigation, and sitemap.
Domain Life Span
Google often ranks content from older websites compared to new ones. This is because most old sites have domain authority and page authority, which make them more credible.
Content Relevance
When creating content for your business, they must be relevant to your page. Google prefers unique and relevant content that gives users the information they are looking for.
Meta Content
Meta content includes the meta title, meta description, and meta tags. Adding these things to your website helps Google easily crawl your web pages and know exactly what you’re offering to search users.
Keyword Density
Keyword density is the number of keywords that can be found on your web page. Too many keywords on a page can render it spammy, causing Google to penalize your website. The minimum keyword number for a page with 300 words is two, the longer the content you have, the more keywords you can add.
Inbound Links from Directories
Inbound links from directory websites help Google to point local search users to your physical store. This is very important, especially when building your local SEO.
Online Press Releases
Online press releases help you build your brand authority online. It can also be a part of your link building strategy as long as you post press releases on websites that accept do-follow links.
Blogs and RSS Feeds
A blog is a big part of content marketing and link building. It lets you create posts and articles about your products or services, helping users know more about what you have to offer. This, in return, can turn search users to potential leads.
Social Media Likes
Social media likes to prove search engines that your business pages post content that your followers find engaging. This can significantly help increase your brand awareness.
Social Media Rating
Social media rating helps Google check the legibility and credibility of your business. The better your rating is, the more Google is likely to show your social media pages on top of their search result page.
Online Reviews
Google has revealed its preference for user-generated content when checking online business credibility. For example, businesses with more reviews are likely to show on top of Google My Business listings than those with fewer reviews or low ratings.