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Yesterday, we shared with you tips on how to build a more meaningful Twitter following. Today, it’s another Twitter day because we are going to share customer service effort tips on the world’s most popular microblogging site. Twitter can be both a bane and a boon for you and your Internet marketing expert. It makes…
PPC Management Infographic: Ad Testing
In the world of PPC management, you will often hear the words “ad testing.” And for good reason. It helps you find out the ads that your audience respond to positively so you can maximize clicks and conversion. Here is a visual guide to give you a better idea. Image Source AdChop – More Profitable…
Why You Need PPC and Keywords
Image Courtesy of BlueSqareTips.com The problem with many internet marketers is that instead of studying the market and its strategies, they resort to following the usual techniques of others. While this may be a useful short-term tactic for having an immediate online presence, it may not be as healthy as you think. Many businesses dive…
Google Helps Businesses Go Mobile With Mobile Keyword Tool
Industry analysts have indicated that 2011 will be the “Year of Mobile Marketing,” meaning that SEO and SEM will be dominated by optimizing content for mobile devices. The movement towards mobile commerce has been growing steadily over the past year, with the increase in mobile applications for the smartphone and tablet PC market. Consumers have…
Online Comparison Shopping Has Gone Social
Shopping comparison site TheFind.com has found a way to make the online shopping experience personal and social. TheFind’s developers worked with Facebook to integrate the Like button into the comparison shopping site. This new feature enables consumers to compare products and retailers with their Likes on Facebook. Online shopping has now become a social shopping…
Customer Service Improvement Tips for eCommerce Merchants
Customer service for eCommerce stores is definitely not the typical type wherein consumers fall in line, asking questions to a store expert. Great customer service will not only do wonders for your business in terms of reputation but offering helpful service for your eCommerce store will encourage consumers to come back and do business again….