Facebook announces expanding professional mode to all users globally to allow everyone to utilize features previously exclusive to business pages on Facebook. Every user can showcase their skills and abilities in new ways with this update.
Professional Mode was first rolled out to US-based individual users last December. It is a profile setting that can grant access to features that were once exclusive to Facebook Pages.
Allowing users to enable Professional mode on their Facebook profile removes the need to create a Facebook Page to get their content to show in front of a larger audience.
The Professional Mode will open up new features, including monetization opportunities, creative tools, and educational resources.
Here’s a short summary of what you can get on Facebook Professional Mode:
Monetization Opportunities
Professional Mode offers ways for users to earn money as content creators, which includes the following features:
- Stars: allows eligible creators to earn money directly from their fans. It works similarly to Twitch bits and TikTok virtual gifts.
- In-stream ads: users can earn money by enabling ads before, during, and after their videos.
- Subscription: this allows fans to support content creators with monthly subscriptions. Creators can then share subscriber-only content.
- Reels Play on Facebook: this is a bonus program for US creators to earn money from their Reels.
Creative Tools
These tools include creative tools and educational resources:
- Creator support hub: this gives you access to support and education materials for Meta content creators.
- Post composer: this allows you to schedule posts in advance and recommend time for optimal post scheduling.
- Profile categories: this allows you to add a professional category to your profile.
- Professional dashboard: lets you get all performance data in one place.
Build Audience
These features will help expand your audience:
- Boosts: helps you boost eligible content as ads.
- Collabs: allows you to work with other content creators to produce Reels.
- Invites: this allows you to send direct invites to people who follow your profile.
- Notifications: this enables you to alert popular posts so you can engage with your followers.
- Recommendations: lets you recommend content in the “Suggested for You” section.
- Top Fans: adds a special badge to the names of your most engaged followers.
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