The first part of this series discussed how SEO changes should be done once rebranding takes place. Purchasing new and previously or currently-owned domains, using redirects, utilizing SEO best practices, dealing with content to avoid duplication, and making site usable for visitors are just the first steps in migrating to a new domain to address search engine optimization issues when rebranding.
This time, we end the series by discussing the changes that need to be done in social media marketing because this method of internet marketing has grown to the extent that every brand, small and big, has recognized the importance of having an online presence. SEO is an important part of rebranding and social media marketing is just as equally significant to the process.
The mainstream social networking sites are Facebook and Twitter so creating an online presence in these avenues should be a priority. Because of rebranding, there is a huge possibility that the name you want to use is already owned by another. This becomes a challenge for both big and small companies. Twitter doesn’t allow buyouts of usernames so be prepared to use another variation of the name if you can’t handle this under the table.
Once you’ve settled on the Twitter username, do the appropriate steps to get the account officially verified by Twitter. This adds credibility not only to your online presence but also to the brand itself. Users will find more you more trustworthy if they know that you are an authentic user.
Rebranding takes time and effort because you are re-establishing your brand in the market for your consumers and stakeholders. The ultimate challenge is not recreating a new identity but rather how to re-establish yourself and create an online presence so users will be aware of your products and services.
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