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How To Deal With Upset Customers
Dealing with upset customers is a challenge all businesses face. Whether you’re a Fortune 500 company or a start-up e-commerce merchant, you are going to experience some customer animosity one way or another. The question is: How do you deal with it? If you have a social media agency, you can always have them represent…
Fewer shoppers are social media followers
According to an Internet Retailer report, fewer shoppers are following their favorite brands on their social media accounts. Last year, 58% of consumers followed at least one retailer on the top social media platforms—Facebook, Twitter and Pinterest. This year, the report by Shop.org found that the number decreased to 51%. The decrease may not be…
PPC Management Tips: Fail-Proof Optimization
Like we always say, your PPC management expert should be gathering data, analyzing it on a regular basis (daily, weekly or monthly depending on the size of the account), and deriving tactics they could use to further optimize your account. There is absolutely nothing wrong with this picture except that these three steps week after…
Hanging Out On Google+
So now that Google has let slip that your business activity on Google may soon affect your natural search engine rankings, it’s high time you learn and maximize the features of Google+. It’s okay if you and your social media agency are still on that experimental phase but the competition is learning fast and you…
Addressing Some Social Media Issues (Part 2)
No matter how much money or effort you put into starting a social media marketing campaign, if there is no follow through, then it will not achieve its optimum potential. That is just one of the nuggets of social media wisdom we shared with you in the first part of our article addressing overlooked social…
In-house Team VS SEO Firms: Why Hiring Professional Search Engine Optimization Practitioners Is Better
Having a dedicated SEO team is not even a question for online businesses nowadays. The big question is whether to build an in-house SEO team or outsource professional search engine optimization practitioners to do internet marketing campaigns that are tailored to a client’s needs. Here are some of the reasons why companies should hire internet…

