Google has started a new hierarchy in the search results display by adding additional text next to the URL called Breadcrumbs. Breadcrumbs is very useful for the user and search engine optimization (SEO) by interlinking and thus allowing easier navigation. However, there are some essential things you should know about Breadcrumbs, such as the different types, keyword-optimized breadcrumbs, and when breadcrumbs are best used.
The three types of breadcrumbs are location-based, path-based, and attribute-based.
1. Location-Based breadcrumbs show the user where the page is located relevant to the entire website and provide interlinking for easier navigation.
2. Path-Based breadcrumbs provide the user with a visual path to a particular page.
3. Attribute-Based breadcrumbs list attributes of the current page (i.e.: electronics, computers, monitors).
Keyword-Optimized Breadcrumbs
This is referring to the additional method of adding keywords to the site. In other words, a “targeted anchor text.” For example, there is a main keyword followed by different levels that contain both the keyword along with other words that may help the user pinpoint what they were searching for (i.e.: Wallpaper > Celebrity Wallpaper > Widescreen Wallpaper).
Breadcrumbs and Google
As I mentioned, Google is starting to add breadcrumbs within its Search Engine Results Page (SERPs). A study shows that 24% of search users look at the URL, and in some cases the URL of a particular search result can be misleading. By implementing this system, Google is trying to go one step further and provide the user with information that can help determine and provide information about the website and what the user searched.
When to Use Breadcrumbs
Of course, with every new tool, there are instances where you should use Breadcrumbs to your advantage and when you shouldn’t use them.
• Use Breadcrumbs when they help a user. Although it does help with SEO, it is mainly for the user to have an easier experience and have an easier time navigating the world-wide-web.
• Do not link the current page to itself
• Do not replace main navigation with Breadcrumbs. Breadcrumbs are horizontal and help the user visualize where they are at on your site.
• Use Breadcrumbs consistently. Consistency is key and can help the user feel safe and be able to browse your website with ease. After all, practice makes perfect.
• Do not use Breadcrumbs in the page tag: Adding breadcrumbs in the page tag can make the title of the site too long and look cluttered.
Written by Chris C.