Not all local businesses make their living online. There are several local businesses that do SEO and sell online products that have actual physical locations where consumers go to purchase items. Additionally, other local businesses would only do SEO for their website to gain a few leads here and there, not really focusing on online marketing.
These are small businesses that put up small websites that offer little information but contain non-competitive geographical + keyword phrases to increase online visibility and brand awareness. The few pages set up on their website, therefore should be search engine optimized for search engines to index the site and make local online marketing efforts successful.
The first and most important page that every local business should have is the “About Us” page. This page should talk about the company/business in detail, incorporating geo-specific SEO keywords for search engine spiders. In here, visitors should find the history and specialization of the company. Local businesses could also include their portfolios, career opportunities, and an FAQ guide.
Product pages are also important components of SEO. Local businesses should attract online visitors through their product/service pages. For example, construction/painting/landscaping contractors should put up photos of their past jobs to show clients of what they are capable of. Retail stores can display photos of products offered in their stores. Include a short description and price, if available, so visitors can have an idea of the price range you offer. Keep in mind that to gain a few leads, practice SEO by incorporating primary and secondary keywords in the description.
For online shoppers to reach you, a “Contact Us” page should also be part of your internet marketing website. Share contact information such as the physical address of your store (if you have one), phone number, email address, hours of operation, a map, and directions to your vicinity. This is a must for local businesses because the target markets are consumers in surrounding areas. Should customers need to fill out a form to contact you, assure them that all information will remain private and will not be used for marketing purposes.
Local businesses can also put up a promotional/coupon page, testimonials page, or news/updates page but setting up these first pages should be the first steps in having a successful SEO website.
SOURCE
IMG Source
