Hey, ecommerce merchants, have you been wondering about how to reach your Facebook audience more effectively? According to a study by the social media management company Virtue, the best times to reach active Facebook users is on the weekdays at 11:00 a.m., 3:00 p.m., and 8:00 p.m. ET. Virtue’s study also indicates that posts published in the morning perform better and are 39.7% more effective in terms of engagement than posts published in the afternoon. For maximum engagement with Facebook fans, online retailers and businesses should also post at the top of the hour–preferably within the first 15 minutes. Consumer behavior will always change, but companies or online retailers looking to promote and engage customers should pay attention to such patterns, as it is valuable to know when posts will be the most effective.
Facebook fans are less active on Sundays.There is no point of posting on a day when everyone is taking the time to relax or watching a sporting event.
Publish those posts at the top of the hour to achieve maximum interaction.
Facebook conversations peak at around 3:00 p.m., online brands should be participating.
Written by Ana A.
