Is your Internet marketing service provider keeping your Facebook page secure? Keeping your account secure on the world’s most popular social networking site is akin to keeping your virtual house locked and safe from intruders. It is important to not get too caught up in managing the wall and the promotions alone. Facebook security is serious business and here are our five tips, courtesy of the Social Media Examiner, for you and your Internet marketing service provider in protecting your Facebook page.
1. Moderate your page’s administrators. Make sure that administrative privileges are given to only a handful of people and only during the period when they need it. If, for example, you give admin access to interns and they leave for another job (worse, for a competitor), they can easily sabotage your Internet marketing campaign on Facebook by posting unauthorized content. If Facebook is part of your company’s marketing thrust, include it in your office policies so the rules are clear.
2. Be apprehensive about apps. Conduct research on the company behind the app and make sure that both of you have the same level of commitment to online security. Choose apps that add value to your page. Talk to your Internet marketing service provider about which apps will be beneficial to your business.
3. Always change and protect your password. We know this is a very elementary advice. But it’s one of the most often overlooked too. It’s really unwise and unsafe to use the same password for two social media accounts. You can ask your Internet marketing service team to sign you up for a password management program if the password managing gets too tricky.
4. Be active on your page. Watch out for opportunistic people who will use your network to try and pull off a scam on your legitimate customers. Even if this is not your doing, it can irrevocably damage your reputation and brand identity so be vigilant and take time to moderate your own wall.
5. Use the block lists. In fairness to Facebook, the company has updated its security options so that you can opt to block offensive content off of your wall. Take advantage of this option and use it to filter our spammy content as well as inappropriate posts.
Did you find these tips useful? We want to know what you think!