The Importance of Welcome Email

Learn how welcome emails boost your email campaign. More B2C or Business-to-Customer brand marketers are using welcome emails to generate more leads and sales to their business. Welcome emails are the messages sent to new subscribers, customers, or users that signed up for a brand’s newsletter. They usually feature company highlights and store information. But…

How to Increase the Success of Your Email Marketing Campaign

In a report by Emarsys in 2018, 81% of small-to-mid businesses (SMBs) still rely on email as their primary customer acquisition channel. And not only that, 80% of these businesses use email marketing to retain their customers. Now, you may wonder how one can be successful with an email marketing campaign. Well, you stumbled upon…

4 Things to Avoid in Your Email Marketing Strategy

Email marketing is one of the most effective ways to get more leads and increase your sales. However, you should know which email marketing strategy works and doesn’t for your business and which things you should avoid that could risk unsubscriptions. Here are four common mistakes in your email marketing strategy as listed by the…

How to Build Your Email List Faster than Your Competitors

Email marketing is a great way to increase your brand awareness, reach out to new prospects, and keep your relationship with existing customers. But for your email marketing campaign to be successful, you first need to build an email list.  Here are tips on how you can build your email list faster than your other…