Did you know that 9 out of 10 marketing experts use email marketing to distribute their content? This only means that a huge portion of the industry believes in email marketing efficiency in building a successful campaign. If you’re starting with email marketing, you first need to know the elements that make an email a successful one.
Here are six elements you should pay any attention to when doing their email marketing campaign:
- Sender Name
The sender’s name represents your brand, so it should clearly explain where the email is coming from. Keep it concise and short so that your subscribers can immediately identify if the email is from your business.
- Subject Line
Believe it or not, 35% of subscribers open an email based on the subject line. The subject line serves as a teaser that briefly describes the email’s purpose. So make sure to create a subject line that engages the subscribers enough to click.
- Header Text
Your email’s descriptive text will follow the subject line, complementing it with more information. By personalizing the information, your email can increase its open rate. Personalizing includes addressing your readers by their name or by their purchase history.
- Email Body
When it comes to email, it is best to keep the message short and concise, with links that direct the reader to a more information page. It is smart to put your most important content first and use subheadings and bullet lists to help readers scan the message quickly.
- Call to Action
Call to action or CTA is the button or link in the email that compels the subscriber to complete an action the sender wants to happen. Every email needs to have at least one CTA. The point is to drive consumers to action that benefits the sender.
- Engaging Images
The right image can significantly increase your email’s readability, as it can complement the text and help create focal points. However, make sure to include a quality image. Suppose subscribers receive an email with blurry visuals. It will only look like you threw something together and didn’t care enough, which can hurt your brand’s reputation.
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