Google Analytics 4 Rolls Out Landing Page Report

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Users can now access the built-in landing page report in Google Analytics 4. This new feature delivers automated reports and also allows users to customize ones with their choice of metrics. Landing Page Report Update The new functionality will help users determine the effectiveness of their landing page. The landing page report will collect data…

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Google Analytics 4 Will Now Report Performance Max and Smart Shopping

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Google Analytics 4 properties have updated their reports and now have a segment of data that shows traffic from Performance Max and Smart Shopping campaigns. The data from these campaign types are listed under a new channel group called “cross-network.” Users can now access data by looking for the cross-network channel grouping. This will display…