Image by hongxing128 via FlickrHi, below are ten on-page Search Engine Optimization (SEO) factors we, in the Cybertegic, Inc. SEO team, hope you’ll find useful.
- Provide good keyword-rich content. Remember this phrase: “Content is King”, every time you think about what you’re going to write to add onto any page on your website.
Below is a short video interview where Google’s Matt Cutts talks about this very simple yet effective concept.
- Include your keywords in your meta tags, and use those keywords to best describe the page, using less or no stop words at all.
By doing so, your Title and Description meta tags (appearing in the SERPs) will do a good job of letting your target audience be sure that clicking and going to your site will conclude their search.
It follows, that you should use unique Title and Description entries for each individual page on your site. By this, you will not confuse or make it difficult for the search engines to rank your site.
- Use proper Alt tags on images so spiders will know what the images on each web page are about.
Below is a video where Matt talks about the importance of Alt tags:
- You can focus on one primary targeted keyword and 2-3 secondary keywords on your home page, but, target only one keyword on each of the other web pages. That way, you will be able to produce unique keyword-rich content throughout your site.
- In all of your pages, try to place your most valuable information where visitors are most likely to look for them, e.g. your company’s phone number on the right hand corner of your company header. So, be sure to put your product images, with details, in the topmost portion of your web page body, i.e dead-center on the browser right under your company header.
- Make sure that your pages don’t have dead links in them. You can use online dead link checkers like the W3C Link Checker and Dead-Links.com – Free Broken Links Checker.
- Reduce the sizes of images to allow your pages to load faster on the browsers of your website users. You can also use JavaScript, to preload your images, to make your page load faster on people’s browsers.
- Get valuable help from Google Webmaster Tools to know how the search engine spiders see your website. Generating a sitemap, and a robots.txt file becomes easy with Google Webmaster Tools support.
You can start setting up a Google Webmaster Tools account here if you don’t have one yet. Be sure to have your Google Account ready, or sign up for a new one here.
- Analyze your website traffic using Google Analytics to have a better understanding of your visitors and help you optimize the effectiveness of your pages at gaining your visitors’ confidence.
If you’re not using Google Analytics yet, you can start here now. Be sure to have your Google Account ready, or sign up for a new one here.
Access 23 video tutorials from Google Analytics all from one place – carefully outlined for your convenience by Cybertegic.com:
- Validate your pages using an HTML validator to rid your site of any on-page spamming issues. Click here for reasons why you should validate your pages.
For a quick start on validating your web pages, there are around eight (8) HTML validator add-ons that you can choose from if you’re going to use the latest Firefox browser.
Also, make sure to check on different browsers (click away if you wish to download the latest version: Internet Explorer, Mozilla Firefox, Safari, Google Chrome) whether or not your pages appear the way you had designed them.
Optimize for both humans and the search engines. However, more often than not, when you put humans as your first priority, everything else that needs to make sense eventually follows.