Once upon a time, online marketing consisted of letting people know that your product or business existed. This could easily be done by sending emails, messages and creating ads. Unfortunately for the then-market condition, Google’s changed its perception and so have the target audiences. Today, if you send an email randomly telling a person about your product, your email will only be considered as spam. And no, you won’t be attracting anyone either.
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| what is the persona of your target market? |
Now that marketing is smarter, with its carefully thought-of lead lists and behavior triggered nurturing campaigns, you have to take smarter ways to attack the sophisticated online marketing technology.
To do this, you have to be familiar with two essential factors: the buyer’s persona and the content to market.
Content marketing is an internet marketing service that is essential to the marketing campaign of a business. But nowadays, when organic SEO is just as important as pay per click, businesses really have to get into writing content for their market.
Content can be anything from blogs, articles, news, videos, guide sheets, cheat lists and more. While you can write just about anything, when it comes to content marketing, you have to write to answer the many questions of your target market.
A buyer’s persona, on the other hand, considers the real person who might be interested in the products you’re selling. Unfortunately for you, as the internet marketer, you may have no idea who these people are. They’re not in your neighborhood, you don’t know what they like and you have no exact idea about their problems or their needs.
So how are the two connected to each other?
In order to create powerful, attractive content, you have to consider the buyer’s persona along the way. This is one of the many challenges of internet marketing companies: considering the persona of a person they don’t even know, for content that has to attract them.
Confusing yet?
Right there with you, buddy.
In simple terms, a buyer’s persona is the best foundation for creating content. If you really want to attract the attention of people, having a buyer’s persona is essential. Writing content that caters to that persona will likely get you more traffic than simply writing out of the blue.
Maybe you can interview current customers to get some ideas or do some research on prospective markets. Consider current and past buyer’s persona and analyze it to get a good glimpse on what being the potential buyer is like.