The homepage is usually the first thing people see when visiting a website. One can say that your website’s homepage serves as the main window where people can have a glimpse of your brand and what you have to offer. This is why your homepage must have all the right elements to capture the users’ attention and engage with them.
As a local marketing agency in Pasadena, Cybertegic lists ten of the important parts every website homepage should have. This article will also explain why your homepage should have these elements.
- Headline and Subheadline
- Navigation
- Main Call-to-Action
- Benefits
- Features
- Content
- Visual Images
- Social Proof
- Success Indicators
- Business Information
1 – Headline and Subheadline
The headline of your website is the first thing people will see when they visit your homepage or when your URL domain appears on search engine results. It alone should be able to let visitors know what your business is all about. So make sure to keep your headline straightforward, simple, and clear.
Your homepage should also have a sub-headline after the headline. If the headline tells people what you have to offer, the subheadline should describe it. If possible, your subheadline should resonate with your target audience’s needs or problems.
2 – Navigation
Navigation is another crucial element, as it gives a clear path for visitors to go to the pages they need from the homepage. The navigation menu is usually placed at the top of the page, where people can easily see it. The menu includes the links to the important landing pages on your website in a hierarchical structure.
3 – Main Call-to-Action
The reason why business owners create a website for their brand is to get more leads and earn more conversions. For that to happen, your website must have a primary call to action. Add one to two call-to-action phrases or buttons above the bold, and each should direct people to different stages of their buying process.
4 – Benefits
If you want people to choose your brand, you will need to show them what they can get by selecting your business. Remember that consumers want to know the benefits they can get when buying from your website.
A great tip when adding benefits to your website is to make sure that you keep it lightweight and easy to read. You should also create content that speaks the tone or language of your target audience.
5 – Features
Aside from the benefits, your homepage should also show a list of your key features. This helps your consumers better understand what your products and services provide. Similar to benefits, your content should be easy-to-read and have a friendly tone for consumers to quickly understand its context.
6 – Valuable Offer
To generate more leads from consumers, your homepage should feature a valuable offer that they can’t say no to. Such examples include discounts, promotions, free ebooks, or whitepapers that can give them helpful information. Offering something for free will encourage them to get to know your brand and products more.
7 – Visual Images
Humans are visual learners and appreciate websites with visual content such as images or short videos. You can use these visual elements to quickly capture the interest and emotion of your consumers. They also drive action as people are likely to be engaged with visual presentations.
But when adding these visual elements to your homepage, whether images or videos, you need to make sure they are optimized for mobile users. You also need to add alt text to your photos for SEO purposes.
8 – Social Proof
Social proof can greatly help consumers trust your brand. While you can claim that your product or service is the best, consumers are likely to believe it when they hear it from other people. And this is exactly what your social proof has to offer.
You can add customer reviews on your homepage, which serve as testimonials to your brand credibility.
9 – Success Indicators
Aside from social proof, success indicators on your homepage can help deliver an excellent impression to your consumers. So it’s best to add a section on your homepage that can show your brand’s awards and recognitions. Let your target audience know of your business accomplishments to give or add weight to the credibility of your brand.
10 – Business Information
Adding important business information to your homepage is crucial, which should include your business contact number and physical store address. If you’re aiming to generate more calls from your homepage, you can add your contact number as a call-to-action. But if you want to increase foot traffic to your physical location or stores, add the address or a “book an appointment” as a call-to-action.
Furthermore, adding your business name, address, and phone number to your homepage sends a local signal on Google, which can help your website rank on local search results.
***
Need help in optimizing your website’s homepage? Cybertegic is a marketing agency in Pasadena that can provide assistance in optimizing your website for your business to get more leads and increase conversions.
