In this article, we will share with you some tools that can help you boost the performance of your e-commerce enterprise, courtesy of Practical Ecommerce’s Armando Roggio.
1. Twilio. Twilio is an infrastructure-as-a-service and cloud communications provider that, according to Roggio, can help e-commerce merchants in at least two ways. First, it helps automate telephone workflows with a call center wherein operators work from home and manage conference calls. Twilio also helps create a system wherein voice mails and calls are forwarded to the relevant personnel wherever they might be. Second, Twilio also offers SMS services which can be used for text marketing. The article points out that Twilio’s system is relatively cheaper than some text marketing firms.
2. Get Satisfaction. If you want to reduce product and customer support cost, you might want to try Get Satisfaction. In addition to customer feedback services, the company also allows you optimize marketing efforts and choose which particular products to include in the inventory. Companies can put a “Feedback” link on their own e-commerce sites where customers can submit suggestions, post inquiries and express concerns. Get Satisfaction’s services can also help you create that genuine sense of customer community which is a pivotal aspect in online marketing today.
3. UserTesting.com. UserTesting.com is a crowd-sourcing solution which offers insightful user interaction data which can be used by e-commerce merchants to come up with educated choices about key website decisions such as landing page design, shopping cart layout and even product layout. Essentially, UserTesting.com helps make e-commerce websites more primed for conversions.
