Despite being social beings, the fact is that social media aptitude is not inherent in most people. That is why if social media is an integral part of your marketing campaign, training your employees is a must. Any Internet marketing expert will tell you that social media should always be a collective effort. Unless you are a one-person company, then social media efforts should be part of a strategic, coherent campaign.
As promised, here is the second part of social media training tips courtesy of the folks from Social Media Examiner. Make sure your Internet marketing expert reads this!
1. Demand consistency. Social media marketing should not be a hobby. It should be a commitment. So don’t leave your audience hanging. Always reply to wall posts even if it is just a simple “thank you” for commenting. Engage your fans and followers on a regular basis. If you have an Internet marketing expert helping you out, they’ll most likely tell you that social frequency has its rewards—it cultivates loyalty among your audience.
2. Create teams. Because social media is a collective effort, it should not be the sole task of just one person. Assigning one person to handle all social media efforts can become too much of a burden for that person and it may reflect on the quality of messages. Two brains are definitely better than one because they can moderate, edit and sharpen one another. A good pairing would be someone who is social media savvy and someone who has a lot of traditional marketing background. Remember, even an Internet marketing expert works with a team so spread out the job.
3. Learn from the expert. And not just from your Internet marketing expert. Learn the best practices from top competitors and industry bigwigs. Ask your social media agents to do some research so they are in the loop. Learn the rules, master them and then when you are good enough, that is when you break it and set new standards.
4. Be ready to answer anything. Make sure you have a “tough” team that can withstand comments, threats, demands and everything in between. Being tough also means learning how to respond to negative feedback with kindness and respect. Come up with a guideline for dealing with upset customers and don’t forget to guide them on how to respond to the positives as well.
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