Getting into the social media marketing bandwagon is a decision that should not be taken lightly. Even if you have a social media agency backing you up, it is vital to be on top of the whole campaign so you can guarantee that the social media message being put out is the message that you really want to say.
This sounds easy in theory but ingraining the right social media attitude can be quite the task. Do not rely on your social media agency for training your employees. Here are some expert tips from the folks at Social Media Examiner.
1. Be guided by a social style. Make sure you; your social media agency and all your employees are on the same page. What do you want to say as a company? It all really depends on the industry you are in and how you want to be perceived. One helpful way is to know your audience and immerse in their online space. Your social style should be guided by your audience’s preferences.
2. Know your social goals. In the same way that you had a goal when you hired your social media agency, you should also have social goals when engaging in a campaign. What do you want your audience to do? Do you want them to buy from you? Do you want to convert them into brand ambassadors? Having goals in place will keep your actions and your expectations guided. This will also ensure that you, your social media agency and your employees complement each other’s roles.
3. Set guidelines but give them freedom. The social style is meant to be a guideline, not a rigid rule that needs to be strictly followed. Not all of your social media agents (even your social media agency) will talk or write the same way and that’s okay. Give them creative freedom but make sure you are on the same page.
4. Start them on probation. Be ready for the learning curve. It’s a necessary process. Be patient. As long as your goals and social style are set, you don’t have to worry. It’s your management or direction style that will make the difference.
We are not yet done with the tips so come back and check us out tomorrow!