Videos are one of the best ways to get leads online. In fact, according to Google, 70% of shoppers surveyed online in 2021 stated that they bought from a brand they saw on YouTube. But for your brand to get leads from your video, you need to create an engaging one.
Here’s how you can create an effective and engaging video for your brand, as summarized below by Cybertegic, the trusted digital marketing company in Los Angeles.
1 – Know your target audience.
It’s no use to create a video that aims to target people of every age and gender. Create videos that accurately target your customers — people who are actually interested in your product or service. These people will also find your video more engaging and effective because they are actually looking for it.
2 – Identify the problems of your target audience.
Explainer or how-to videos are the most viewed videos online. This is because they answer and provide solutions to customers’ questions and problems. But before creating an explainer video, you need to identify the problem of your target audience first. Here are three questions you can start with:
- What are the most common problems your customers usually face?
- Is this a problem your product or service can solve?
- Why should your audience choose your business over others?
3 – Use your answers to create a script for your video.
Write each answer you have for the questions above, and formulate a video script from it. Your video structure should look like this:
- First Part – The beginning should introduce the problem your customers have.
- Middle part – This part should explain how the problem is going to be solved by using your product or service.
- Ending part – Last but not least, your video should end by presenting the features and benefits if the customer decides to go for your business.
4 – Shorten your video.
Short videos have been proven effective by digital marketing specialists. This is the reason why Instagram Reels, Snapchat, and Facebook stories work effectively. So when creating a video, especially one that you will share on your social media channels, make a concise one. A one-minute or two-minute-long video is ideal.
5 – Add a call-to-action.
Add a clear and strong call to action at the end of your video. This call-to-action will help you lead viewers to take action that benefits your business. Invite your potential customers to check your website, subscribe to your social media channels, or share your videos. A good video can help you fulfill your marketing objectives.