With Google’s latest Core Update, many experts are speculating that the update might have something to do with voice-search optimization. The rumor has been going on for several months after Gary Illyes mentioned something about it on Pubcon. If you have no idea about voice search optimization, then you stumbled upon the perfect article. Today, we’re giving you some tips on how you can optimize your e-commerce website for voice-search.
Natural Content
Content is still king, and it’s better if it’s written naturally. The best internet marketing consultant would say that writing natural content is the first step in optimizing your e-commerce website for voice search. Writers should focus on creating material that can be read aloud. These are the types of content that voice search prefers more than anything else, and also gives you a better chance of appearing on Google’s first page.
Long-Tail Keywords
Voice queries happen to be longer than keyword-based queries, making long-tail keywords work better for these kinds of questions. Using long-tail keywords in your content can give you an advantage in search result rankings. Make sure that you choose the perfect keywords for your website. You can start doing this by using online keywords tools and a list of valid long-tail keywords you can use.
Structured Data
Gary Illyes from Google recommended the integration of structured data for websites during last year’s Pubcon. According to him, Google will be rolling out some updates this 2019 that will focus on a website’s voice-search optimization. For those who don’t know what structured data is, it is the code used by Google to find out and understand what a web page is all about. It can also possibly tell if the specific website is voice-friendly or not.
Mobile-Friendly Website
Voice search is done mostly by users through the use of their mobile phones, thanks to voice assistants like Siri, Alexa, Cortana, and Google Assistant. In fact, according to a recent report, 20% of all mobile searches are voice-search inquiries. So if your website isn’t mobile-friendly, then you better start making some changes. Before optimizing your e-commerce website for voice-search, you must first make sure that it is mobile-friendly.