Colors can affect people psychologically, allowing them to feel certain emotions and feelings. This is the reason why the best website designers give importance when it comes to deciding which colors should be used when creating a new website.
Curious as to what these are? Here are the best colors you can use for your website design as listed by the best digital marketing company in Los Angeles:
BLACK
The color black is often associated with things like death and evil, but it also represents strength, elegance, luxury, and authority. This is why it is considered as a winning color in web design. In psychology, black can arouse strong emotions from an individual. It also affects the mind and the body giving it an inconspicuous feeling of confidence.
BLUE
Blue signifies trust and seriousness. This is the reason it is often used in corporate offices, healthcare, and security. In fact, even the white house uses the color blue to suggest trustworthiness and serious themes. Just look at some of the most popular websites that use blue for their brand — Facebook, LinkedIn, Twitter, Skype, and Microsoft.
GREEN
Green is associated with nature, environmentalism, and money. This is the reason why it is often used for websites that focus on financial matters or promote the use of eco-friendly products. For example, the money-making advice website of Quick Sprout is framed in green.
ORANGE
The color orange is a fun color that signifies adventures, freshness, energy, and creativity. Another association with this hue is its connection to the citrus fruit orange, which gives off feelings of good well-being and health. This is the reason why most websites that sell vitamins use this color. It’s vibrant with life and energy and best for websites and brands that target the youth and energetic people.
PINK
Pink is a very feminine color and is often associated with childlike innocence, love, and romance. This is why most websites that target women and teenage girls have this color. Aside from dating sites, pink is also used by sites that focus on hobbies that women prefer, like fashion, accessories, and cooking.
RED
Red is the color of passion, energy, and excitement. It is often associated with love, aggression, fire, power, and influence. This is the reason why most companies use red as a brand color to stand out from their competitors. Good examples are Target, Supreme, Netflix, Canon, Youtube, CNN, Nintendo, and many more. Other industries that benefit from this color are the food and restaurant industries since the color is said to evoke appetite.
YELLOW
Yellow is the color of positivity and sunshine. It is a striking color that people tend to notice even from a distance. This is the reason why road signs are mostly yellow. It also conveys ideas and feelings of energy, joy, and happiness. It is also associated with good mental health and intellect. Pick the bright yellow hue, as some shades tend to look cheap on a website.
