One thing that connects all sites and pages is the process of linking. If you do not know anything about search engine optimization, or you are just about to get to know it, then you should know that links are very important for any internet marketing company, or for any entity practicing SEO. When it comes to SEO, knowing anything and everything about link building is essential. Thus, you need to know about index and no index, inbound links and outbound links, reciprocal links and three-way links, and of course, do follow and no follow links. These are concepts that we may hear from people obsessed about their blogs and personal websites, but if you are dedicated on getting your e-commerce website at the top, then you yourself need to have an understanding on what these linking concepts are.
Now let us focus on the last pair. What exactly are the differences between “Do Follow” and “No Follow”? Let’s try to understand these two in the simplest way possible.
Do Follow
A “Do Follow” link is a normal hyperlink in which Google and any other search engine allows anyone to follow through the link, including their own crawlers. See, to rank in Google for a specific keyword, you need to earn points. These points are based on the number of backlinks that go to your site, more technically known as inbound links. Google only considers any link that can be followed, and that is what is called the “Do Follow” link. The more “do follow” links you have, the more points you receive. The more points you receive, the higher your site is supposed to rank.
However, any entity claiming to be the best internet marketing company should know that not all do follow links give a site points. There are several factors Google considers when ranking a site, not just the number of its “do follow” links. But in relation to this, higher ranking can be achieved depending on the quality of the site that linked to yours. That means that a high authority site (a site that has an established presence or is recognized as an authority in its niche) with a do follow link to your site is said to give more points to your site.
No Follow
As the opposite of Do Follow, a No Follow link is when search engines are not allowed to follow through a link. A No Follow link has rel=”nofollow” attribute.
To avoid spam comments in blogs, the No Follow link was introduced in 2005. WordPress and Blogger have a no follow attribute for comments. It is recommended that you avoid spam comments. Here’s a tip: If your site sources pictures from other sites, of course, you have to acknowledge and attribute them as the source of your pictures. However, doing so is said to take away site points from you and transferring these points to that other site. So that you get to retain your points and subsequently, your page rank or “SEO juice,” as SEO experts call it, and still acknowledge your sources, do a “no follow” on your link to their site.
You have to know when to have Do Follow and No Follow links. Doing this properly can be very crucial for the success of an e-commerce site – something that the best internet marketing companies aspire to achieve