AMP, also known as Accelerated Mobile Pages, is developed by Google for websites to load faster on mobile devices. In fact, AMP website pages load 85% faster than non-accelerated mobile pages. But aside from that, AMP websites also has several benefits.
Here are eight reasons why Google AMP is important for every website, as listed by the best digital marketing company in Los Angeles:
- AMP websites lead to higher ad viewability rates because HTML in AMP websites is coded in a way to enhance the banners’ overall usability.
- AMP is specifically designed and developed to reduce the loading time of content, which significantly improves a website’s loading page speed.
- It improves mobile compatibility, which reduces loading time resulting in a lower bounce rate.
- Search engines can easily discover AMP websites, which helps boost your SEO.
- AMP websites can be customized for any web browser type. This can help you reach more audiences.
- AMP coding makes the website mobile-friendly in all aspects. This makes the AMP the ideal mobile solution to boost your SEO.
- It also optimized data consumption. This allows users to install the site as an app on their home screen without installing it from the app store.
- It doesn’t need any sitemap for its URLs. Google automatically picks it up due to its AMP coding.
