When it comes to your content marketing strategy, are you open to the issue of price?
Price is a delicate issue to tread and your social media agency may have advised to stay out of it (or at least be less blunt about it) when it comes to content marketing. But according to the folks at Social Media Examiner, there are more than one (five, actually) reasons to do otherwise. The bottom line is: People want to know how much stuff costs. And at the end of the day, if you and your social media agency want to be effective online marketers, you need to address the issues that concern your market – even if it is about price.
1. It helps you harness the power of SEO. Of course you and your social media agency know SEO. You should if you are an e-commerce merchant. Pricing may be an untapped keyword in the SEO landscape because it can be tricky to discuss in public. But if you find a way to go around it in such a way that it is professional, you can gain SEO advantage by including it in your content marketing strategy. Do not be afraid to address a question everyone is asking about.
2. It helps you eliminate the prospects that are not “fit” for your business. Whether you like it or not, not everyone is a “fit” for your business. By fit we mean not everyone can afford your products or services even if they need it. Usually, a sales presentation becomes crucial at the moment when price or cost is discussed. Usually, price is reserved for the end of the presentation. Basically, the idea here is that by getting into the topic of pricing early on, you can focus your time and energies on the prospects that are a true match to your value.
3. It cuts to the chase. There really is no escaping this question. At the end of the day, you’ll still have to answer the million-dollar question: How much does it cost? When dealing with this question on your content marketing campaign, the trick is to not be too specific. Give them a ballpark figure. Customers will appreciate this straightforward and transparent approach.
4. It tells customers how you value your products or services. Here is something for you and your social media agency to think about: How much do you think you are worth? A company who knows their value and is proud of what they offer will not hesitate to tell customers their value because they know they are worth the price. Being shady about pricing may imply that you yourself doubt the value of your products or services. So be proud of what you sell.
5. It will help you gain respect and appreciation from your customers. Like what we said earlier, customers will appreciate the fact that you are being professional about pricing by being open and transparent about it. It is definitely worth the effort to include pricing in your content marketing strategy so make sure your social media agency includes it in your plan.
Well, what do you think?