In recent years, live streaming has taken over the internet. With Facebook’s release of their “Live” feature and Twitter’s Periscope, popular brands are now starting to make “live streaming videos” a big part of their marketing strategy.
As what the best internet marketing consultants suggest, live streaming videos is the best way to engage their customers and reach new audiences. If you’re thinking of incorporating live streaming videos in your marketing then here are seven social media apps you can start with:
Facebook Live is a feature in Facebook that lets people, public figures, and Pages share live video with their followers and friends. It is the best way to engage conversation with viewers real time and reach new audiences. If the user puts on a live broadcast, the video will appear in the News Feed of his/her followers, and a “live” indicator will also appear in the user’s profile page. When the broadcast ends, the video will still be viewable on the user’s page until he decided to take it down.
Periscope is a live streaming video app. It was later on acquired by Twitter in 2015. Since then, Twitter has been using Periscope for live broadcasts on their social media site. Live videos are then saved as a Tweet.
Youtube Live is a broadcasting feature for live video that users can access by clicking on “Live Events.” You can find this feature in the Video Manager of your account. The feature provides professional controls for your broadcast; it will also allow you to monetize your videos with ads if you chose to.
Twitch is the most popular video platform for gamers. As it is suggested, the site primarily focuses on video game live streaming and eSports competition broadcasts. If your business is in under the gaming industry, then this is the best live streaming video platform for you. It will connect you with gamers all around the world.
Instagram Live allows the users to share a live video with their followers in real time. However, once the video is over, it will no longer be viewable on Instagram. The Instagram live video interface also displays the number of viewers and comments, and allows the broadcaster to respond to comments or to turn them off altogether.
Live.ly is a live stream platform where users can broadcast their life to people around the world as it happens. It also lets you create a group video chat with your friends to hang out virtually. It was launched by Musical.ly in 2016 and now has 1.2 million active users.
Livestream is a video platform that allows users to post live video content via web, iOS, Android, Roku, and Apple TV. It is one of the biggest live streaming video platforms, with known customers like Spotify, Tesla, SpaceX, NBA, RISD, and World Economic Forum.