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Search Engine Optimization: Long Tail of Search

For those unfamiliar with the search engine optimization (SEO) term “long tail search,” there are three categories of search engine optimization (SEO) search terms: head, middle, and long tail terms. Head terms are generic terms people search for (i.e., “shoes” versus “extended backpacking boots”). Medium terms are less searched for but still fairly generic. Long Read more

Posted in: Internet Marketing 101

Our team of search engine optimization experts is on a roll! Following the success of bringing four of our clients (read previous blog entry here) to the front page of Google and Yahoo under their respective keywords, we are pleased to announce that we have shot up two more clients to the place where they Read more

Posted in: Internet Marketing 101
Social Media Marketing: Business Blogging Tips

As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business Read more

Posted in: Social Media Marketing

Social media marketing platforms are continually rolling out new features to make their sites more user-friendly, such as MySpace’s 2-way sync with Twitter and Facebook’s new tagging feature, among others.Now, those advertising on Facebook can expect an improvement on measuring how their ads perform because of a new multi-year partnership with Nielsen Co. that was Read more

Posted in: Social Media Marketing
Social Media Marketing: Platform Interdependence

Social media darling Twitter has been earning plenty of press. With its valuation at a purported $1 billion, investors and users alike are eyeing the changes Twitter has to offer the social media marketing circuit.Application developers are looking for ways to optimize Twitter’s updates to other social media marketing platforms. Social media site MySpace has Read more

Posted in: Social Media Marketing
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