As the holiday season approaches and the year is coming to an end, we all want to kick back and relax. Then again, “The early bird gets the worm”. If your company provides feedback and makes changes right now, you can have the upper hand in search engine optimization (SEO) and Pay Per Click (PPC) marketing at the beginning of the new year.
The best starting point is to make sure that the core data (such as the flow of traffic and the allocation of funds to the right channel) are correct so analytics and tracking are not overlooked. It is important to re-establish the time frame of the tracking and reports as well as reconsider the distribution of funds for attribution modeling and tracking. This will be very helpful in determining how your customers interact with your brand, including e-mail, direct load, and brand or non-brand keywords.
Another area to look into is through SEO. However, it is important to look at this perspective realistically and only make small changes that would make a big difference. One of the simplest ways for a SEO overhaul would be constructing a unique title tag and meta description to increase ranking and traffic flow.
As we previously mentioned in an earlier post, Google Caffeine is on the rise. Google wants to improve search results that not only includes relevant information, like reviews and addresses, but also real-time search results from real-time social media sites such as Twitter and blogs. The best way to stay ahead of the curve is to frequently add or rotate content, add blog content, and find ways to keep your website fresh. Another way simple way is to add a microformat, or index and associate images with the right keywords. Of course, make sure that the site is viewable and easily accessible.
As I said in the beginning of the post, get an early start now to stay ahead of your competition. The internet and business world are awake 24/7, 365 days a year so stay ahead of the curve!
Written by Chris C.