Do you know if your social media campaigns are successful or not? Does your social media agency use a specific tool to measure the outcome of your social efforts?
Knowing if your social media campaign is a hit or a miss requires more than just a quick look at your number of fans and followers. You and your social media agency need to understand the elements that caused the success or failure of a campaign.
Thankfully, this is not so difficult to do, thanks to these three free tools as shared by the folks at Social Media Examiner.
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1. Event Tracking. This free tool gives you or your social media agency a report on the behavior of your site’s visitors by tracking some of the actions they do online. For instance, it can track the number of times a video on your site is played or how many times a file has been downloaded. This function can help your social media agency answer key questions like: Are my social media buttons accessible? Is my website content effective? With information from Event Tracking, you can find out how your site visitors interact with your brand online and what you can do to improve social plug-ins or buttons.
2 2. Google URL Builder. This tool allows you or your social media agency to see which tweet or Facebook post generated the most number of quality clicks. How is this kind of information valuable? It helps you better construct social media messages for future promotions and determine which kind of tweet or post captures best the attention of more people. Ask your social media agency to help you get started on Google URL Builder. Make sure though that your website has access to Google Analytics.
3 3. Google Analytics Alerts. This tool keeps you posted regarding the success of your promotion. Your social media agency will find this very helpful especially if you are running several promotions at once. Once again, this presumes that you are on Google Analytics so if you aren’t, call your social media agency to help you get started.