Are you struggling how can promote your brand on the internet better? Have you ever thought about integrating social media platform like Facebook, Twitter on your website? If not yet, no matter what size your company is now, you already miss out on potential sales! The following are several tips for how to increase your exposure on the internet through interaction of social media channels and your own website.
Display social media button in the right place on your website
Did you include your Facebook, Twitter button on your website? If yes, where did you place them? Experiences recommend the top, bottom or left, right side of your home page is the ideal place.
However, you have to make sure the following two things first while place your social media buttons:
· Create the links that allow the users to open your social media pages in new windows in case users exit your page altogether.
· Instead of linking to all social media platforms you are on, you only link to the outlet that you actively managed.
Regarding to the way of displaying your social media links or pages, it is more of personal preference and business demands.
Here is a good example from a internet marketing consulting company:
Share button is very important
Include share button on your web is very important no matter what kind of business you have. Make sharing easy is the best way to know your audience and increase traffic of your web.
Add share button is not as complicated as you may think. Both Add This and Share This can help you integrate sharing tools into your site, spread your content, and drive social traffic. Again, you need to display them in the right place as we motioned about social media button above.
Analytics and social media insights
With the buttons you needed and display them in proper places, you come to Analytics. You should look after how people are using your button, how many people turn out to click on your Facebook or twitter link.
Google Analytics allows you to track sales and conversions and measure your site engagement. Also, it enables you to confirm whether you display your social media platform button in the convenient place. Just follow product tour is you are new.
In order to understand the result of your campaigns better, you also need some software alongside your web analytics, such as SproutSocial which provide you more social media insights to measure success and figure out area you need to work on.
Written by Sue Liu