According to Facebook Video Statistics, there are four billion video views on Facebook every day, and 65% of all these views are coming from mobile users. This makes Facebook the second-best place to upload video content next to YouTube. But how will you effectively publish videos on Facebook if you’re new to video marketing? This article will help you.
The five best practices for publishing videos on Facebook summarized by Cybertegic, a top marketing agency in Pasadena, include:
1. Use the appropriate video length.
2. Think of mobile users.
3. Prioritize authenticity.
4. Respect intellectual property.
6. Use sounds and captions for your videos.
1 – Use the appropriate video length.
It is a myth that short videos work better on Facebook than longer videos. As long as the length of your video makes sense to the audience, it will keep your followers coming back for more. Here are things to take note of:
- Longer videos work best for brands who want to start episodic shows, developing storylines, or live-streaming. Longer videos can last for three to five minutes, but one to three-minute videos can work too.
- On the other hand, shorter videos are ideal for brands who want to share fun and exciting teasers, announcements, or skits. These videos tend to last less than one minute. They also work best for posting in Facebook Stories.
2 – Think of mobile users.
People tend to use Facebook on their mobile devices rather than desktop setup. So when posting videos, always think of mobile users. Here are tips to help you attract mobile users with your video content:
- Get the attention of your viewers in the first three seconds of your content.
- Use elements that can easily be recognized by the viewers.
- Consider using 1:1 (square) and 9:16 (vertical) ratio sizes for your videos to cater to mobile users.
- Always post frequently, so viewers will expect a new video coming from your page regularly.
3 – Prioritize authenticity.
Authenticity is the best way to stand out from all of your competitors. You should find your own voice and style that will separate you from the rest. Never impersonate, and represent your brand the way you want it to be seen. Publish original content rather than recycling other people’s content again and again. Find your niche and experiment with different styles of narrating. Always create video content with your viewers in mind.
4 – Respect intellectual property.
Before you share or post any content on Facebook, please make sure that you are not using any content, music, or visuals that are copyrighted. Always respect other people’s trademarks and legal rights. Facebook wants you to respect co-content creators.
5 – Use sounds and captions for your videos.
Some viewers prefer to watch videos on Facebook with sounds, while others prefer to watch in silence. So this is why it is crucial to use both sounds and captions for your videos. Here are some tips:
- Record the voice or sound during your video production.
- Make sure to use free, legal music or background sound effects.
- Add captions in your videos to help communicate your message. You can either (1) auto-generated captions, (2) write captions, and (3) upload captions.
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