In our previous article, we published a post about IGTV and the benefits it can do for your business. Although still new to the internet world, IGTV has been predicted by marketing experts to be the next trending online video platform.
Here are five best tips for IGTV as listed by the best digital marketing company in Los Angeles:
- Always leave margins.
When filming videos, leave enough margins in the frame so that you can zoom and crop it later on for the final edit.
- Keep the content simple.
IGTV is designed to be watched on the small screens of smartphones. That’s why, when arranging shots, make sure to keep it as simple as possible. Avoid putting too many distractions in the background.
- Create an episodic format.
If you want your audiences to tune in to your channel, consider creating in an episodic format similar to a TV show. Just make sure that you will create engaging videos that your audiences will love, and thus, they will be more likely to return and watch your next content.
- Cross-promote your IGTV content.
Make sure to cross-promote your videos on IGTV on other social media platforms, preferably Facebook, Twitter, and Instagram. This can increase your views, and also increase your followers by introducing them to IGTV.
- Tell your loyal customers about IGTV.
IGTV is not yet saturated, unlike other social media platforms. So encourage your followers from other social media channels to view your IGTV posts by sharing exclusive content. For example, you can give your customers promo codes or early access to a sale, to increase the chances of them checking your IGTV posts.
