Did you know that 46% of all searches on Google have local intent? Experts also confirmed that 88% of consumers perform regular local searches. This is why marketers and business owners are starting to prioritize local SEO to boost their local sales. Through local SEO, your business can show on top of local search results and stand out from your competitors.
Here are five simple tips to help boost your local SEO:
- Optimize your website using local keywords.
Your website page should have a title that includes a geo-targeted keyword and your brand name. Do the same thing when writing your meta description. Also, make sure your meta-data sounds as natural as possible when optimizing for both users and search engines.
Aside from that, avoid making your information look spammy or unnatural. This may discourage prospective customers from visiting your website. Spammy content can also cause search engines like Google to flag your website.
- Create business listings online.
Prioritize creating business listings on Google My Business, Yelp, Yahoo Local, Yellow Pages, and Apple Maps. This will help your business appear in very convenient spots on search pages.
Furthermore, avoid building listings for locations that do not exist. This can hinder your website’s reputation and relevancy.
- Be consistent with your listing information.
Check the consistency of your business name, business address, and phone number (NAP) in citations and on-page addresses found in business listings. NAP is considered a vital ranking factor in local SEO, according to the best digital marketing company in Pasadena.
Never put a different NAP for every listing since it can confuse your customers and hurt your local SEO efforts.
- Always update your listings.
Make sure to optimize your profile listings every now and then to make it more appealing to search users. Add photos, products, pricing details, links, and other interesting information about your company.
Adding recent photos and posting updates on your listings lets your customers know that your business is up and thriving. This can entice them to visit your website and make a purchase.