Instagram is one of the most popular social media channels online entrepreneurs can use to market their products. It has an estimated one billion monthly active users and is extremely popular in the United States. As a marketing channel, your goal in using Instagram is to attract users interested in what you have to offer. To start your Instagram marketing, here are some tips we can give you. Here are seven tips on how to increase your customers’ engagement on Instagram. These tips are summarized by us at Cybertegic, your trusted digital marketing company in Pasadena.
1 – Find the best time to publish your post.
Instagram might already have an algorithmic timeline. However, Business Coach Sue Zimmerman still suggests that entrepreneurs should post whenever most of their followers are online. You can use Instagram Insights to find out what time of the day and what day of the week are the most active. This will help you point out the best time and day to schedule your posts and get the best engagement and conversion possible.
2 – Try to experiment with your videos.
According to an article published by NewsWhip, although photos get more likes and views, videos actually get more comments from users. This is shown in a graphic they have published where videos, on average, get more than twice the amount of comments than photos. Although it is not certain that comments have more value than likes on Instagram, comments require more effort than liking pictures. This means that videos get more attention from users. When users check your videos and leave comments, they are likely more interested in your brand.
3 – Use Instagram Stories.
Instagram Stories are an effective way to showcase things that happen within your brand and your business. And since the content in Instagram Stories only lasts until 24 hours, they are more special than your regular posts since they are likely spontaneous. Instagram Stories also have a prominent position on Instagram apps and are placed above the app. If your followers also view your Stories, it could help your Instagram posts to rank higher.
4 – Go live on Instagram.
Another way to attract and engage followers with your content is to go live on Instagram. When you go live on Instagram, your account will appear right at the front of your followers’ Stories feed as long as no one goes live at the same time as you. A “LIVE” logo also appears on your profile’s photo and also makes your account stand out at the top of your Instagram app. Live video also allows you to deliver more authentic content to your followers.
5 – Use Instagram Ads.
If you have a budget, it won’t hurt to try Instagram Ads. You can also promote your existing posts within the app. Promoted posts are the best way for starting business accounts to get the attention of their target audience. Promoting your Instagram posts effectively brings more sales since you can use Instagram to tag products and check your product link. Instagram ads can also work to get more attention from social media influencers.
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