Instagram is a great marketing channel to build your brand and increase your opportunities to reach new audiences. But for it to be possible, you would need the right set of strategies to grow and turn your audience into customers to boost your conversion.
In this article, we at Cybertegic, a digital marketing company in Los Angeles, will help you create an Instagram strategy. Here are five effective tips to improve your Instagram Business account and increase your audience reach:
1 – Optimize your Instagram Business Account.
If you want your users to follow your Instagram Business Account, you have to optimize your profile. An optimized profile is likely to show up on search results than those that are not. A well-optimized profile includes the following:
- A short and engaging bio/description of your business or brand.
- The right category/industry
- Has your contact information such as mobile phone number, email address, and business address.
- Add your website URL in your Instagram bio.
- Use your logo as your profile picture.
Another best way to optimize your Instagram business account is by using Action Buttons. These are clickable buttons for specific CTAs such as View Shop, Contact, or Book Now.
2 – Choose your visual aesthetics.
Instagram is all about the best visuals. Now, the one thing you need to find is the best aesthetics that work for your brand. Remember that each industry has its own approach. To start, check brands under the same industry as yours with the most followers. Observe how they present their products or services in their visual content. You might also pick your brand’s palette. Over the years, most successful Instagram accounts have selected their own palette, which gives them a distinct style.
3 – Post consistent updates.
Instagram’s algorithm is built to show each user the content they are most likely to enjoy. So, it usually features content that is recent and relevant to their interests. Posting regularly will help your brand show up in people’s feeds, which increases your chances of getting more interaction and possible conversion from your target audience. The more people interact with your visual content, the more often they will see your posts in their news feed.
4 – Engage with your followers.
Remember that Instagram is a social media channel. This means that you should not treat it the same as any sales and marketing channel. Instagram is built for people to socialize, and the same rule goes for brands and businesses. Instagram wants to see you interact and engage with your followers. One way to do this is by posting content that allows your followers to share their thoughts and ideas. Also, find time to respond to people’s comments on your posts. Always remember that interaction is a must.
5 – Reach new audiences with your hashtag.
Using hashtags allows users to find and discover content, followed by users checking the brand that posts the contents they liked. As a brand, use hashtags to your advantage so your target audience will find your content. Do the proper research to use the right hashtags for your brand and your visual content. Plus, according to Sprout Social, using hashtags on Instagram can increase your brand’s presence and build more engagement.