Shopping comparison site TheFind.com has found a way to make the online shopping experience personal and social. TheFind’s developers worked with Facebook to integrate the Like button into the comparison shopping site. This new feature enables consumers to compare products and retailers with their Likes on Facebook. Online shopping has now become a social shopping experience.

You can make a day of shopping with your friends without ever having to leave the comfort of your home. Shoppers can log into TheFind using their Facebook username and password. By allowing access, TheFind aggregates the brands and stores that have been tagged as Likes in your network. Whenever a shopper searches for a product, the brands and stores tagged as Likes appear higher in the shopper’s search results. Click on a product and a preview window pops up indicating how many people like the product. Online shoppers also have the opportunity to add themselves as a fan through this feature.

For consumers, adding the Like button to the online shopping experience has made it possible to make purchases with the knowledge and confidence that others like it too. In addition, shoppers can share their praise of a product instantaneously via Facebook or Twitter. Essentially, consumers can message their friends for opinions before a final purchase is made.

For the retailers, this new service means exposure. Retailers can gather fans and spread their social networks through TheFind.com. The Likes and other positive feedback from Face book users can also help boost the confidence in the brand or product.

Written by Ana A.

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