Are you about to publish a new infographic on your website? Before you hit that publish button, you might want to make sure that your infographic is appropriately optimized for traffic.
Below is a guide that can help you optimize your infographics for SEO to boost traffic to your website and attract quality leads.
- Make sure to include an infographic-relevant keyword in the URL of the blog page where you published your infographic.
- Use an engaging title and headline to attract readers and gain traffic.
- Write a compelling introduction. The first 100 words in your infographic must have the ability to hook readers, or else, they would close the page.
- Give your infographic SEO-friendly traffic to boost traffic. And if possible, save the image with a filename that includes a keyword.
- Save your infographic in the right format best for web publishing, which is PNG or JPEG. You should also make sure it is saved in its appropriate file size.
- Design the header images or visual assets of your infographic. Make sure you use visually attractive images.
- Encourage readers by placing social counters on your blog post page. The more social shares your infographic has, the better-ranking signal it sends to Google.
- Check the resolution of your infographic before posting it online. It should be published at full resolution, taking into account the different devices visitors use.
- Allow other websites to embed your infographic. This also ensures that you get the credit and inbound links.
- Include a call-to-action to guide readers where you want them to go. For example, if you want them to check your website, include your URL into the infographic.
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As the best internet marketing company, we also recommend that your analytics should be correctly set up to track the traffic of your infographic.