Did you know that you can optimize your website’s URLs so they will be SEO-friendly? An optimized URL will help your website easily crawlable by search engine bots, which can increase your chances of ranking on the search engine results. SEO-friendly URLs have a positive impact on your overall SEO. Below are 10 tips on how you can optimize your website URLs. These are suggested by the best digital marketing company in Los Angeles, Cybertegic:
- Use only readable words in your URL. Your URLs should be read and understood by humans. Otherwise, Google bots won’t understand the URL, let alone index it or crawl your website page.
- Use hyphens in your URLs rather than underscores. People previously thought that underscores looked cleaner in URLs, but that’s not the case. Hyphens are generally used by Google, and it also makes it easier for bots to read your website URLs.
- Check the URL structure of your website. Every site should have a schema since it features its URL structure, making it easier for search engines like Google to crawl the website.
- Don’t put capital letters in your URL. Remember that URLs are type-case sensitive, and adding a capital letter to your URL may confuse search engine bots.
- Block bots from reading bad URLs. You can set bad URLs to non-index so search engine bots will not crawl them.
- Use canonical URLs. For pages with duplicate content, you can use a canonical URL to tell search engine bots which pages on the website they should crawl and not.
- Use a favicon as it can help you build brand awareness for your online visitors.
- Add mobile URLs to your sitemap. This way, Google bots will also crawl your mobile site and incorporate it into your main website.
- Don’t forget to use 301 redirects. When deleting pages, make sure to use these redirects to prevent affecting your search engine rankings.
- Add keywords to your URL. Search engine bots can read keywords in URLs to connect the relevance of the webpage to its content.
