PPC Advertising is one of the best forms of digital marketing. What makes it different from SEO is that it instantly deliver results and increases your traffic. It also gives you a higher chance of appearing on the first page of search results as long as you can outbid with your competitors.
But PPC advertising is more than just outbidding your competitors, your ads should also be relevant for them to actually convert into quality leads and sales. Here is a short guide on how to write highly effective PPC ads from the best digital marketing companies in Los Angeles:
Step 1 – Know your business in-depth, especially your market.
PPC ads are about targeting the right keywords and the right audience. Before creating ads, you must know the answers to the following questions:
- What attracts your customers?
- Is the price relevant to your customers?
- How unique are the products you offer?
- Is your business credible?
Step 2 – Analyze your competitor ads.
Do competitor analysis. List down all your competitors, and check out their ads. Get tips from their ad structure. Make sure to list the keywords they use, their call-to-actions, and the site extensions they use. From your competitors, you can get an idea of how you will start your ad structure.
Step 3 – Make sure that an ad group has the same theme.
Your ad group should have a clear and specific theme, which means the keywords they have should have closely related keywords. This structure will help you write relevant ads much easier.
Step 4 – Create an attractive headline.
The objective of your ad headline is to quickly grab the search user’s attention. The key to creating an attractive headline is to make sure that you can instill some sort of emotions into the search users by only using words. Other tips include using capitals and boldface and using trial dynamic keyword insertion.
Step 5 – Use the ad description line 1 and line 2.
While the headline is all about grabbing the attention of search users, the description line, on the other hand, builds credibility. That’s why you have to show the unique qualities of your business — what can you offer to customers that other businesses don’t. Make sure to use words that target the right kind of audience. Do not forget to include call-actions that are time-led, offer-led, and demand-led as well.
Step 6 – Be smart in choosing your landing pages.
When it comes to your ads, using the homepage URL as your landing page isn’t necessary. Look into your category and product pages instead. Pick the landing pages of your star product or service you have as it is the central part of your business. Don’t be afraid to test your ads as well, add offers, change call-to-actions, or use long-tail keywords.
