Did you know that a poorly-designed website can hurt a business’ sales and conversions? You see, website design can significantly affect user experience. Moreover, user experience is one of the most important factors for Google when ranking one’s website.
Here are eight elements that you should avoid when redesigning your website as recommended by the best internet marketing company:
1. Flash
Elements built with Flash can cause your web page to load slower, so try looking at other options. Whatever you want to develop using Flash can also be created using plain old HTML, CSS, and JavaScript.
2. Frames and Tables
Stop using frames and tables, and start learning how to create divisions on your website using basic HTML5 and CSS3.
3. GIFs
Yes, GIFs are great to attract your visitors’ attention, but avoid using them in the wrong places. As much as they attract attention, they can also distract your visitors.
4. CAPS
Avoid using capital letters on your website’s content. They don’t look professional, and may also give the wrong impression to your visitors.
5. Pop-Ups
As much as possible, use fewer pop-ups on your website. It annoys most of your website visitors, and are likely to distract them from navigating your site.
6. Autoplay
Most visitors get annoyed when a video or music automatically starts playing. To avoid unintentionally spooking them out, do not use autoplay.
7. Ads
Avoid using more than three ads per page so your online visitors won’t get distracted too much or, worse, leave the site completely.
8. Underline Use
Avoid underlining common words or sentences, and only use it on links or important phrases in your content.