The world of PPC marketing is a tough and competitive one. You always have to keep up with the latest updates, search the best keywords, and outbid your competitors to increase your ad’s visibility.
That’s why, for today’s article, we decided to give some tips on how to execute the right PPC strategy perfect for retail marketing:
- Implement ad customizers.
Specific ads are valuable but also difficult to scale. That’s why you need to implement ad templates and use a feed to change the ad variables.
- What makes you different from your competitors.
Always include a phrase so search users can distinguish your ad from all of the other ones. Highlight your store’s best features.
- Segment shopping campaigns.
Make sure to segment your shopping campaigns by product type and brand to increase your bid control and data visibility.
- Use Adwords Dynamic Search Ads.
Make use of Adwords dynamic search ads to increase and expand your query coverage. It is also a nice strategy to target specific sets of pages, and Adwords will serve the ads.
- Utilize Geo-Targeting.
If you see that there is a location in the map that is giving great returns, then always bid up. Make sure to use historical knowledge and research to plan ahead.
- Use Dynamic Display Remarketing.
Create hyper-specific ads that will show users the same product they have viewed or added to their cart versus the top products you have in your store.
- Build landing pages for high traffic searches.
Let Google search data guide the development of new pages. Create new landing pages using keywords with high traffic searches, and create specific ads for these pages.
- Always test your ads.
As the best digital marketing company in Los Angeles, we recommend our clients always test their landing pages, especially on pages that are not converting. This will allow you to further improve your ads and increase your conversion.
