Google is officially turning 22 years old this year. A lot of changes have happened with its algorithm, and each year we get to be surprised with new updates that affect the SERPs. And we definitely have to expect more changes to happen this year.
Here are the top five SEO trends you need to know this year, according to experts.
1. BERT
Last year, Google launched a major update called the CORE Update. A part of this is the new BERT algorithm, which brought some changes to Google’s search page results. The BERT Update focuses on intent matching more than simple string matching, causing changes to how Google ranks websites in its search result pages.
The best internet marketing company recommends that SEO professionals should focus on two things: user-centric optimization and the content’s technical delivery.
2. High-Quality Content
Content will continue to be the lifeblood of SEO as Search Engine Journal put it to words. Your website’s content will affect everything, including your site structure and link building strategy.
In 2020, websites must deliver content that is relevant and valuable. Because at the end of the day, the best content will win and gain the top spot in SERP.
3. User-Focused Optimization
Instead of trying to optimize your website for Google, start doing it for the users. In short, reassess your SEO strategy and start aligning your content with how and what users search for.
Build your optimization strategy on creating a website where search users can get the information they are looking for. Instead of searching aimlessly for a strategy that will work, talk to your customers and ask what they are looking for.
4. Brand Credibility
This year, Google will continue to give advantage to a website that has a good reputation. This means that it is more likely you will rank on top of the search page results if your online store or website has a lot of great reviews.
5. User Experience
Lastly, the most critical thing SEO professionals should focus on this year is user experience. User experience pertains to the overall experience customers have when visiting your website, from navigation all the way to checking out.
User experience is affected by how you do your website’s technical SEO. It involves everything present on your website to attract customers and make them buy what you have to offer. Two of the things you should keep in mind are the speed of your website and its mobile responsiveness.
