Are you looking for tips on growing your website’s organic traffic?
Organic traffic refers to the number of people who find and visit your website through Google or other search engines. It occurs when one of your pages appears in the search results pages of Google after a user enters a keyword or key phrase on the search box. Unlike paid traffic which brings users to your website from your paid ads, organic traffic doesn’t cost a dime.
But for the pages on your website to appear on search results, they need to be optimized.
Here are five tips on how to grow your website’s organic traffic. These tips were curated by us at Cybertegic — a digital marketing company in Los Angeles that offers SEO marketing services.
1 – Write your content for readers, not for search engines.
Google just launched its Helpful Content Update last month. This update will bring algorithm changes to the search engines and prioritize websites with valuable and helpful content for users. As Google puts it, the update will focus on people-first content, which aims to reward websites with content where visitors have a satisfying experience. In other words, Google rewards sites that answer the questions users try to find on the search engine.
Thus, you must create your website’s content with Google’s new criteria. Write content addressing your target audience, the buyers or consumers. Work on creating educational content which resonates and that your buyers will find helpful in solving their issues or problems. Also, don’t forget to incorporate the right set of keywords in this content.
2 – Use the right keywords.
Writing good and quality content isn’t enough if search engines won’t be able to show them to related search queries. You must choose the right keywords and incorporate them into your content. These keywords are the words or phrases users type on Google when they are searching for information relevant to your brand or what you have to offer.
To use the right ones, you will need to perform keyword research. This process includes determining the word phrases your target audience uses on Google or other search engines. By knowing which keywords they are using, you will be able to incorporate them into your content, headline, SEO title tag, header tags, and metadata. This way, your website can appear on the search results when a person searches using those keywords on their search query.
3 – Regularly post on your blog.
Google loves to index websites with new and updated content. This is why blogs are an excellent investment to drive more organic traffic to your website. In fact, a study shows that 61% of online users in the US have bought something after reading the product on a blog post.
Blogging allows you to create more in-depth content about what your brand has to offer to its customers. You can also create a catalog of how-to content that targets helping consumers within your market niche. This allows the site to appear on search results and promote your brand as an expert or authority in the industry.
Having a blog on your website can help increase audience engagement. People who read your blog are likely to comment or share its link on their social media channels, attracting more prospects to your website and increasing organic traffic.
4 – Post updates on your social media channels.
Social media platforms are beneficial in building your online presence. One advantage is that it allows you to reach a large audience without a paid promotion. Research shows that in July 2022, the number of social media users worldwide reached 4.7 billion. So it makes perfect sense to use social media to increase organic traffic.
The key to using social media is knowing which platforms your target customers use. For example, if your brand falls under the B2B industry, then Linkedin will be the best platform you can choose to reach your prospects. On the other hand, platforms like Instagram and Pinterest are excellent options for businesses relying on visual content such as fashion.
5 – Work on your link-building strategy.
Another important factor of search engine optimization (SEO) is link building. It is a process of increasing the number and quality of inbound links to your website. Doing so increases the chances of your pages showing on search results and helps build your website’s online reputation on Google. The more quality websites link to your website, the more Google thinks that your website is credible and authoritative in the industry.
Make sure to choose reputable and relevant websites when building links. Adding your website links on pages that have nothing to do with your brand or the product you offer will be considered spam. Some websites will instantly flag you as spam if you keep sharing your links without any explanation or other content.
If you want to be safe in building links, we highly suggest starting with guest blog posting. This is a process where you find blogs relevant to your brand and ask them if you can be a guest blogger for their website. In most cases, they will agree and even allow you to add a link to your website.
